Sunday, 8 February 2015

Smart ways to ask customer feedback and referrals

Recently while I was in Cebu, Philippines, I noticed some smart and honest ways of asking customer feedback and asking for referrals.

Being a public transport user, I have never been asked by any of the drivers how their driving is. However, while riding a jeepney, a long form of tuk-tuk or tempo in Nepal, I was happy to see a message asking about the drive. At least they considered about the passengers!

On the side of the jeepney was the message - “How’s my driving? Tel. No. …..”.

What a smart way of caring customers and asking for feedback? Because of the message I was tempted to ride a jeepney again and again instead of taking taxis.

In another incident, along with my friends, I was dining at a local restaurant. The restaurant was neither fancy nor a laid back sort of. The food was okay and the service was alright. However, the most fascinating thing about the restaurant for me was a message on its wall.

“If you like our food, tell someone. If you don’t, tell us.”

They had also provided numbers for texting comments to.

That’s what I liked about the restaurant most and when I returned to the hotel, I recommended my friends to go to the restaurant and taste the food.

So, if you are doing a business, never ever shy away from asking customer feedback and referrals. It helps you rope in more customers and develop a loyal customer base.

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