Choose right brand colours, connect with consumers

There’s something special about brand colours. Colours say it all - WWF’s black and white, Facebook’s blue, Twitter’s light blue, Coca-cola’s red, McDonald’s golden and red, and likewise other colours convey the psyche of a brand (read the article Colour communicates).

Rummaging through the webpages, I found this interesting article by Jason Miller talking about how different colours can help you connect with your consumers.



Read the original article True Colours: What Your Brand Colors Say About Your Business.