Tuesday, 4 November 2014

Blogging styles, preferred post frequency and buzz creation

If you have been blogging for long, you must have noticed that certain blogs attract more traffic and some don’t even get a single share. It all depends upon your blogging style, frequency of your posts and the content that you present in your posts.

Rohit Bhargava, founding member of 360 Digital Influence group at Ogilvy and author of the award winning marketing book Personality Not Included, has listed down the 25 basic styles of blogging and when to each one.

Talking about each style, Rohit suggests frequency of the blog (the maximum times a week) to ensure that neither you have a stale content nor you overwhelm your readers. Then he talks about the buzz index – how likely your blog will be read, commented or linked to relevant posts. The difficulty level to create a blog of such style has also been discussed. 

However, before jumping down to the presentation by Rohit, let me talk about few styles of blogging that I like the most and find really engaging enough to attract more readers to my blog.

List blogging
This is the most preferred style of blogging for me. It arouses interest among readers when you start your blog headline by saying “10 tips for writing exciting blogs” or “7 famous destinations for hiking during the monsoon”. I do a lot of list blogging and found that for me they have been attracting more traffic than other blog styles.   

Insight blogging
This style of blogging, though difficult, attracts more readers. Doing such posts, I have noticed that people read and comment if they don’t agree with my opinion or second my views. 

Link blogging
It’s quite easy to search blogs and articles online to create an aggregated post. You can then add your views to the list of resources and publish it. As it is a collection of interesting contents, it is highly sought after by the readers. It is really good to find all resources at a place. Isn’t it?

Review blogging
Writing reviews of a product or service is not always easy. You need to be unbiased and share your honest feedback to your followers. People searching about the product or services will land up at your blog.

Bridge blogging
I am Nepal author for Global Voices and whenever I post a blog, I take care that I am writing for an international audience who don’t know even a bit about the happening and places that I am talking about.

The fives styles of blogging that I prefer make up only one-fifth of the styles suggested by Rohit. Find below his presentation on 25 basic styles of blogging.  

25 basic styles of blogging

So which styles do you prefer? Get acquainted to the styles of your interest and keep blogging.

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