|Rule of Thirds. Image by Flickr user John Watson. CC BY-NC 2.0|
Have you been posting too much of your content in the social media? Or are you just sending out your organisational messages in your network?
Well, if you are doing either of the above two – you are in deep trouble. Doing the first will make you a Narcissus while the latter will reduce you to a sycophant.
So, what’s the best way to avoid the both?
Social media gurus say that you should adhere to the Rule of Thirds. If you know photography basics, then you must be familiar with this rule.
It’s just like putting the subject to be photographed in the one-third part of the imaginary photo-frame divided into three imaginary parts either from the top-to-bottom or from the left-to-right.
Likewise, you need to promote your content into one-thirds: one-third of your content promoting your organisation and its objectives, another one-third sharing stories from think tanks in your field and the last one-third talking about your personal experiences.
So, why share somebody else’s content? Won’t it make you a copycat? Well, the answer is NO. While sharing the good things about others, you are not only spreading the message but also giving a signal to your followers that you are up-to-date with your industry knowledge. And for this, your followers will like to keep an eye on your posts – to get the latest news from your industry.
When you talk about your experiences and your ideas, it provides personal touch to the messages – so that your followers know that there’s somebody knowledgeable doing the messaging and not a robot!
Last but not the least as you push forward your organisational messages along with the above messages, people digest it easily. They get absorbed by your followers and if you are lucky or your messages are outstanding, they get liked and shared to wider audience.
So, next time you are posting a Facebook status or a tweet, make sure you have the Rule of Thirds in your mind!
And how do you do this?
Find and follow your influencers and competitors, listen to what they are saying and share the relevant information. To know more, here’s a blog by Sam Milbrath.